I'm always impressed when I see things like this. We in the IdM world already know how important it is and that it is something that should be applied to all organizations and transactions.
As this attention grows we'll be seeing more research, scholarly papers and studies in IdM. We already know that Colleges and Universities are prime places to implement Identity Management solutions of all types. It should be interesting to see how the researchers at these institutions come up with new ideas in IdM. This should be a great bootstrap for the field.
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